Blackglama presented a prestigious opportunity, a chance to work with one of America’s most powerful luxury brands. It’s “What Becomes A Legend Most” campaign that has run since the early 60’s ranks as one of the top 100 ad campaigns of the 20th century. A tremendous challenge existed to help this venerable company and powerful brand branch into new, more contemporary luxury products, including sunglasses, bags and other accessories.
It was a significant leap for this Seattle-based fur company. Our first task was to develop their Brand and Product identity. Once established, we moved forward in developing their retail corner, which has since been implemented in Europe and Asia.