{"id":11110,"date":"2025-12-05T09:19:54","date_gmt":"2025-12-05T09:19:54","guid":{"rendered":"https:\/\/phamdtran.com\/?post_type=blog&#038;p=11110"},"modified":"2026-03-19T09:38:39","modified_gmt":"2026-03-19T09:38:39","slug":"pham-dtran-in-mma-innovate-vietnam-2025-an-important-marketing-event-for-the-vietnamese-martech-ecosystem","status":"publish","type":"blog","link":"https:\/\/phamdtran.com\/vi\/blogs\/pham-dtran-in-mma-innovate-vietnam-2025-an-important-marketing-event-for-the-vietnamese-martech-ecosystem","title":{"rendered":"Pham Dtran in MMA Innovate Vietnam 2025: An important marketing event for the Vietnamese Martech ecosystem"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11110\" class=\"elementor elementor-11110\" data-elementor-post-type=\"blog\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83627e1 e-flex e-con-boxed e-con e-parent\" data-id=\"83627e1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-929e2ba elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"929e2ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>MMA Innovate 2025 brought together the world\u2019s most forward-looking marketers, technologists, and creative leaders to explore how innovation continues to transform brands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9c5a0 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1e9c5a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThis year, Pham Dtran had the opportunity to attend this event to listen, to learn, and to expand our perspective.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21f457d e-con-full e-flex e-con e-child\" data-id=\"21f457d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e702aa2 elementor-widget elementor-widget-image\" data-id=\"e702aa2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1604\" height=\"1070\" src=\"https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/Headline.png\" class=\"attachment-full size-full wp-image-11215\" alt=\"\" srcset=\"https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/Headline.png 1604w, https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/Headline-300x200.png 300w, https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/Headline-1024x683.png 1024w, https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/Headline-768x512.png 768w, https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/Headline-1536x1025.png 1536w, https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/Headline-18x12.png 18w, https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/Headline-600x400.png 600w\" sizes=\"(max-width: 1604px) 100vw, 1604px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b701fa e-flex e-con-boxed e-con e-parent\" data-id=\"8b701fa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7b0c75 elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f7b0c75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The Makers' Space: When Brand, Technology, and Leadership Collide<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f0d727 elementor-widget elementor-widget-text-editor\" data-id=\"8f0d727\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWith over 50 international and local speakers, more than 3,000 senior leaders from major enterprises, 40 booths showcasing cutting-edge technologies, and more than 20 strategic and media partners, MMA Innovate Vietnam 2025 stands as a powerful hub for the latest marketing and technology trends as well as a meeting point for innovative thinking and transformational action. Supported by leading partners such as TikTok, Grab, La Vie, and Suntory Pepsico, along with media partners including PR Newswire, Vietcetera, and Chicilon Media, the event expands its reach and amplifies its influence to millions of marketers across the region.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-350658d elementor-widget elementor-widget-image\" data-id=\"350658d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"866\" height=\"1568\" src=\"https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/coN-1-6.png\" class=\"attachment-full size-full wp-image-11201\" alt=\"\" srcset=\"https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/coN-1-6.png 866w, https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/coN-1-6-166x300.png 166w, https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/coN-1-6-566x1024.png 566w, https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/coN-1-6-768x1391.png 768w, https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/coN-1-6-848x1536.png 848w, https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/coN-1-6-7x12.png 7w, https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/coN-1-6-600x1086.png 600w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bfbe7b e-flex e-con-boxed e-con e-parent\" data-id=\"6bfbe7b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-634ec6a elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"634ec6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">A Chance to Observe Where the Industry Is Heading<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f57715f elementor-widget elementor-widget-text-editor\" data-id=\"f57715f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThroughout the event, we immersed ourselves in a rich landscape of ideas centered around the future of marketing and creativity. The discussions explored how brands are adapting to rapid technological change, how AI is reshaping workflows, and how strategy and storytelling remain essential foundations despite growing automation. Being in the audience allowed us to absorb these insights with clarity and without distraction. It also gave us space to reflect on how these shifts align with the work we do every day \u2014 refining processes, strengthening creative thinking, and designing for real human impact.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-599377e elementor-widget elementor-widget-image\" data-id=\"599377e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"866\" height=\"1239\" src=\"https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/coN-2-5.png\" class=\"attachment-full size-full wp-image-11244\" alt=\"\" srcset=\"https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/coN-2-5.png 866w, https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/coN-2-5-210x300.png 210w, https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/coN-2-5-716x1024.png 716w, https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/coN-2-5-768x1099.png 768w, https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/coN-2-5-8x12.png 8w, https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/coN-2-5-600x858.png 600w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd44a5e e-flex e-con-boxed e-con e-parent\" data-id=\"cd44a5e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62b098b elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"62b098b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Learning from Industry Leaders<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d979e40 elementor-widget elementor-widget-image\" data-id=\"d979e40\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1434\" height=\"956\" src=\"https:\/\/phamdtran.com\/wp-content\/uploads\/2025\/12\/GIF.gif\" class=\"attachment-full size-full wp-image-11269\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc77342 elementor-widget elementor-widget-text-editor\" data-id=\"bc77342\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAttending MMA Innovate 2025 also offered the chance to meet and connect with inspiring individuals from across industries. From brand leaders to creative thinkers to tech innovators, every conversation opened new perspectives on how businesses are solving problems and navigating change. These moments of connection reminded us that innovation does not happen in isolation; it grows through shared experiences, diverse backgrounds, and open dialogue.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76bc2c9 elementor-widget elementor-widget-text-editor\" data-id=\"76bc2c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For Pham Dtran, MMA Innovate 2025 was a valuable reminder of the importance of continuous learning in a fast-changing creative landscape. Every keynote, conversation, and moment of observation offered clearer insight into where the industry is heading, leaving us with renewed energy, a broader network, and a sharper vision for how we can grow alongside the brands we support. Attending the event wasn\u2019t about showcasing work, but about listening, learning, and being part of a community that is shaping the future\u2014an experience that holds deep meaning for us as we remain committed to curiosity, adaptability, and thoughtful evolution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>MMA Innovate 2025 brought together the world\u2019s most forward-looking marketers, technologists, and creative leaders to explore how innovation continues to transform brands. This year, Pham Dtran had the opportunity to attend this event to listen, to learn, and to expand our perspective. The Makers&#8217; Space: When Brand, Technology, and Leadership Collide With over 50 international [&hellip;]<\/p>","protected":false},"featured_media":11171,"template":"","categories":[43,44,45,67,46,41],"class_list":["post-11110","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-child-eyes-inspiration-culture","category-child-eyes-inspiration-human","category-child-eyes-inspiration-simplicity","category-parent-industry-tab","category-child-eyes-inspiration-sustainable","category-parent-eyes-inspiration"],"acf":[],"_links":{"self":[{"href":"https:\/\/phamdtran.com\/vi\/wp-json\/wp\/v2\/blog\/11110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phamdtran.com\/vi\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/phamdtran.com\/vi\/wp-json\/wp\/v2\/types\/blog"}],"version-history":[{"count":0,"href":"https:\/\/phamdtran.com\/vi\/wp-json\/wp\/v2\/blog\/11110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phamdtran.com\/vi\/wp-json\/wp\/v2\/media\/11171"}],"wp:attachment":[{"href":"https:\/\/phamdtran.com\/vi\/wp-json\/wp\/v2\/media?parent=11110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phamdtran.com\/vi\/wp-json\/wp\/v2\/categories?post=11110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}