{"id":5574,"date":"2025-07-31T17:00:49","date_gmt":"2025-07-31T17:00:49","guid":{"rendered":"https:\/\/phamdtran.com\/?p=5574"},"modified":"2026-02-03T11:35:37","modified_gmt":"2026-02-03T11:35:37","slug":"lowepro","status":"publish","type":"project","link":"https:\/\/phamdtran.com\/vi\/projects\/lowepro","title":{"rendered":"Lowepro"},"content":{"rendered":"
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LOWEPRO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SAN FRANCISCO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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B\u1eaft tr\u1ecdn cu\u1ed9c s\u1ed1ng<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tri\u1ebft l\u00fd c\u1ee7a Lowepro l\u00e0 trao quy\u1ec1n cho c\u00e1c nhi\u1ebfp \u1ea3nh gia \u0111\u1ec3
\"B\u1eaft tr\u1ecdn cu\u1ed9c s\u1ed1ng\" \u0111\u1ed3ng th\u1eddi t\u00f4n tr\u1ecdng h\u00e0nh tinh.
\u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua vi\u1ec7c h\u1ecd ch\u00fa tr\u1ecdng v\u00e0o \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, t\u00ednh b\u1ec1n v\u1eefng
v\u00e0 thi\u1ebft k\u1ebf h\u01b0\u1edbng \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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LOWEPRO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SAN FRANCISCO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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B\u1eaft tr\u1ecdn cu\u1ed9c s\u1ed1ng<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lowepro’s philosophy is to empower photographers to “Capture Life” while respecting the planet. This is reflected in their focus on innovation, sustainability, and community – driven design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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LOWEPRO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SAN FRANCISCO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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B\u1eaft tr\u1ecdn cu\u1ed9c s\u1ed1ng<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lowepro’s philosophy is to empower photographers to “Capture Life” while respecting the planet. This is reflected in their focus on innovation, sustainability, and community – driven design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Di s\u1ea3n Tr\u1ecdng t\u00e2m. T\u01b0\u01a1ng lai T\u00e1i ki\u1ebfn t\u1ea1o.\nLowepro t\u1eeb l\u00e2u \u0111\u00e3 l\u00e0 ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh \u0111\u00e1ng tin c\u1eady c\u1ee7a nh\u1eefng ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n, nh\u1eefng nh\u00e0 th\u00e1m hi\u1ec3m v\u00e0 nh\u1eefng nh\u00e0 s\u00e1ng t\u1ea1o tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Nh\u01b0ng ngay c\u1ea3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng nh\u1ea5t c\u0169ng c\u1ea7n ph\u1ea3i chuy\u1ec3n m\u00ecnh.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Khi Lowepro chu\u1ea9n b\u1ecb IPO, ch\u00fang t\u00f4i d\u1eabn d\u1eaft th\u01b0\u01a1ng hi\u1ec7u b\u01b0\u1edbc sang m\u1ed9t ch\u01b0\u01a1ng m\u1edbi\u2014m\u1ed9t ch\u01b0\u01a1ng d\u1ef1a tr\u00ean s\u1ef1 r\u00f5 r\u00e0ng, m\u1ee5c \u0111\u00edch v\u00e0 nh\u1eefng ti\u1ec1m n\u0103ng.<\/p>

Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c l\u1eafng nghe: t\u1eeb ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u, ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd, v\u00e0 th\u1ebf gi\u1edbi kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i xung quanh. T\u1eeb \u0111\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 kh\u00e1m ph\u00e1 ra DNA Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00edch th\u1ef1c c\u1ee7a h\u1ecd\u2014tinh th\u1ea7n v\u1ed1n lu\u00f4n hi\u1ec7n h\u1eefu, gi\u1edd \u0111\u00e2y \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a m\u1ed9t c\u00e1ch c\u00f3 ch\u1ee7 \u0111\u00edch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ti\u1ebfp theo, ch\u00fang t\u00f4i x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng: m\u1ed9t b\u1ed9 quy chu\u1ea9n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi \u0111\u1ea7y t\u00e1o b\u1ea1o v\u00e0 m\u1ed9t ti\u1ebfng n\u00f3i \u0111\u01b0\u1ee3c l\u00e0m m\u1edbi th\u1ec3 hi\u1ec7n c\u1ea3 gi\u00e1 tr\u1ecb di s\u1ea3n l\u1eabn tinh th\u1ea7n \u0111\u1ed5i m\u1edbi.
Gi\u1edd \u0111\u00e2y, ch\u00fang t\u00f4i \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh m\u1ecdi \u0111i\u1ec3m ch\u1ea1m th\u01b0\u01a1ng hi\u1ec7u\u2014chuy\u1ec3n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh thi\u1ebft k\u1ebf, v\u00e0 thi\u1ebft k\u1ebf th\u00e0nh c\u1ea3m x\u00fac.

B\u1edfi h\u00e0nh tr\u00ecnh phi\u00eau l\u01b0u ti\u1ebfp theo c\u1ee7a Lowepro ch\u1ec9 v\u1eeba m\u1edbi b\u1eaft \u0111\u1ea7u\u2014v\u00e0 c\u00e2u chuy\u1ec7n \u0111\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 tr\u1edf n\u00ean kh\u00f3 qu\u00ean.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Di s\u1ea3n Tr\u1ecdng t\u00e2m. T\u01b0\u01a1ng lai T\u00e1i ki\u1ebfn t\u1ea1o.\nLowepro t\u1eeb l\u00e2u \u0111\u00e3 l\u00e0 ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh \u0111\u00e1ng tin c\u1eady c\u1ee7a nh\u1eefng ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n, nh\u1eefng nh\u00e0 th\u00e1m hi\u1ec3m v\u00e0 nh\u1eefng nh\u00e0 s\u00e1ng t\u1ea1o tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Nh\u01b0ng ngay c\u1ea3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng nh\u1ea5t c\u0169ng c\u1ea7n ph\u1ea3i chuy\u1ec3n m\u00ecnh.

Khi Lowepro chu\u1ea9n b\u1ecb IPO, ch\u00fang t\u00f4i d\u1eabn d\u1eaft th\u01b0\u01a1ng hi\u1ec7u b\u01b0\u1edbc sang m\u1ed9t ch\u01b0\u01a1ng m\u1edbi\u2014m\u1ed9t ch\u01b0\u01a1ng d\u1ef1a tr\u00ean s\u1ef1 r\u00f5 r\u00e0ng, m\u1ee5c \u0111\u00edch v\u00e0 nh\u1eefng ti\u1ec1m n\u0103ng.

Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c l\u1eafng nghe: t\u1eeb ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u, ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd, v\u00e0 th\u1ebf gi\u1edbi kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i xung quanh. T\u1eeb \u0111\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 kh\u00e1m ph\u00e1 ra DNA Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00edch th\u1ef1c c\u1ee7a h\u1ecd\u2014tinh th\u1ea7n v\u1ed1n lu\u00f4n hi\u1ec7n h\u1eefu, gi\u1edd \u0111\u00e2y \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a m\u1ed9t c\u00e1ch c\u00f3 ch\u1ee7 \u0111\u00edch.

Khi Lowepro chu\u1ea9n b\u1ecb IPO, ch\u00fang t\u00f4i d\u1eabn d\u1eaft th\u01b0\u01a1ng hi\u1ec7u b\u01b0\u1edbc sang m\u1ed9t ch\u01b0\u01a1ng m\u1edbi\u2014m\u1ed9t ch\u01b0\u01a1ng d\u1ef1a tr\u00ean s\u1ef1 r\u00f5 r\u00e0ng, m\u1ee5c \u0111\u00edch v\u00e0 nh\u1eefng ti\u1ec1m n\u0103ng.

Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c l\u1eafng nghe: t\u1eeb ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u, ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd, v\u00e0 th\u1ebf gi\u1edbi kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i xung quanh. T\u1eeb \u0111\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 kh\u00e1m ph\u00e1 ra DNA Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00edch th\u1ef1c c\u1ee7a h\u1ecd\u2014tinh th\u1ea7n v\u1ed1n lu\u00f4n hi\u1ec7n h\u1eefu, gi\u1edd \u0111\u00e2y \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a m\u1ed9t c\u00e1ch c\u00f3 ch\u1ee7 \u0111\u00edch.

Ti\u1ebfp theo, ch\u00fang t\u00f4i x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng: m\u1ed9t b\u1ed9 quy chu\u1ea9n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi \u0111\u1ea7y t\u00e1o b\u1ea1o v\u00e0 m\u1ed9t ti\u1ebfng n\u00f3i \u0111\u01b0\u1ee3c l\u00e0m m\u1edbi th\u1ec3 hi\u1ec7n c\u1ea3 gi\u00e1 tr\u1ecb di s\u1ea3n l\u1eabn tinh th\u1ea7n \u0111\u1ed5i m\u1edbi.

Gi\u1edd \u0111\u00e2y, ch\u00fang t\u00f4i \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh m\u1ecdi \u0111i\u1ec3m ch\u1ea1m th\u01b0\u01a1ng hi\u1ec7u\u2014chuy\u1ec3n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh thi\u1ebft k\u1ebf, v\u00e0 thi\u1ebft k\u1ebf th\u00e0nh c\u1ea3m x\u00fac.

B\u1edfi h\u00e0nh tr\u00ecnh phi\u00eau l\u01b0u ti\u1ebfp theo c\u1ee7a Lowepro ch\u1ec9 v\u1eeba m\u1edbi b\u1eaft \u0111\u1ea7u\u2014v\u00e0 c\u00e2u chuy\u1ec7n \u0111\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 tr\u1edf n\u00ean kh\u00f3 qu\u00ean.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Logo c\u1ee7a Lowepro, n\u1ed5i b\u1eadt v\u1edbi m\u1eb7t tr\u1eddi m\u00e0u cam mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng, \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng t\u1eeb n\u0103m 1989. Khi bi\u1ec3u t\u01b0\u1ee3ng c\u1ed1t l\u00f5i n\u00e0y s\u1edf h\u1eefu gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, ch\u00fang t\u00f4i \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh gi\u1eef nguy\u00ean n\u00f3\u2014ch\u1ec9 th\u1ef1c hi\u1ec7n nh\u1eefng tinh ch\u1ec9nh m\u1ed9t c\u00e1ch tinh t\u1ebf cho ph\u1ea7n ki\u1ec3u ch\u1eef nh\u1eb1m hi\u1ec7n \u0111\u1ea1i h\u00f3a di\u1ec7n m\u1ea1o m\u00e0 v\u1eabn b\u1ea3o to\u00e0n \u0111\u01b0\u1ee3c di s\u1ea3n v\u1ed1n c\u00f3.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Logo c\u1ee7a Lowepro, n\u1ed5i b\u1eadt v\u1edbi m\u1eb7t tr\u1eddi m\u00e0u cam mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng, \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng t\u1eeb n\u0103m 1989. Khi bi\u1ec3u t\u01b0\u1ee3ng c\u1ed1t l\u00f5i n\u00e0y s\u1edf h\u1eefu gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, ch\u00fang t\u00f4i \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh gi\u1eef nguy\u00ean n\u00f3\u2014ch\u1ec9 th\u1ef1c hi\u1ec7n nh\u1eefng tinh ch\u1ec9nh m\u1ed9t c\u00e1ch tinh t\u1ebf cho ph\u1ea7n ki\u1ec3u ch\u1eef nh\u1eb1m hi\u1ec7n \u0111\u1ea1i h\u00f3a di\u1ec7n m\u1ea1o m\u00e0 v\u1eabn b\u1ea3o to\u00e0n \u0111\u01b0\u1ee3c di s\u1ea3n v\u1ed1n c\u00f3.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Quy chu\u1ea9n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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K\u00fd hi\u1ec7u s\u1ea3n ph\u1ea9m Lowepro<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Truy\u1ec1n th\u00f4ng marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOWEPRO SAN FRANCISCO Capture Life Lowepro’s philosophy is to empower photographers to“Capture Life” while respecting the planet. This is reflectedin their focus on innovation, sustainability,and community – driven design. LOWEPRO SAN FRANCISCO Capture Life Lowepro’s philosophy is to empower photographers to “Capture Life” while respecting the planet. This is reflected in their focus on innovation, […]<\/p>","protected":false},"featured_media":6604,"template":"","categories":[181,47,48,64,49,54,65,50,55,66,51,56,73,74,57,72,75,77,78],"class_list":["post-5574","project","type-project","status-publish","has-post-thumbnail","hentry","category-child-branding-strategies-brand-audit-parent-branding-strategies","category-parent-branding-strategies","category-child-branding-strategies-brand-audit","category-child-brand-development-web","category-child-branding-strategies-brand-positioning","category-child-brand-principle-brand-identity-guidelines","category-child-brand-development-brand-identity","category-child-branding-strategies-brand-d-n-a","category-child-brand-principle-brand-tone-voice","category-child-brand-development-packaging","category-child-branding-strategies-brand-experience","category-child-brand-principle-brand-imagery-videos","category-child-brand-development-brochure-communication","category-child-brand-development-animation-infographic","category-child-brand-principle-brand-icon-system","category-child-industry-tab-lifestyle-retail","category-child-brand-development-annual-report","category-child-brand-development-exibition-trade-fair","category-child-brand-development-lifestyle-product"],"acf":[],"_links":{"self":[{"href":"https:\/\/phamdtran.com\/vi\/wp-json\/wp\/v2\/project\/5574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phamdtran.com\/vi\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/phamdtran.com\/vi\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":0,"href":"https:\/\/phamdtran.com\/vi\/wp-json\/wp\/v2\/project\/5574\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phamdtran.com\/vi\/wp-json\/wp\/v2\/media\/6604"}],"wp:attachment":[{"href":"https:\/\/phamdtran.com\/vi\/wp-json\/wp\/v2\/media?parent=5574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phamdtran.com\/vi\/wp-json\/wp\/v2\/categories?post=5574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}