BITEL

PERU

BITEL

PERU

A Better Vision for Everyones

For over a decade, Bitel has connected Peru — from the peaks of the Andes to the heart of the Amazon — bringing the power of telecommunications to communities everywhere.

Today, in partnership with PhamDtran, Bitel is reimagining its brand for a future where technology unlocks possibility for all.

We’re proud to help them spark new inspiration — not just for their earliest
customers, but for the next generation ready to discover what’s possible.

Designing for everyone requires a balance between modernity user-friendliness, and a consitent identity.

Brand development

1
Market Overview Competitor Analysis

2
Customer Insight

3
Brand Positioning Brand Archetype

4
Customer Journey Brand Touchpoints

1
Market Overview Competitor Analysis

2
Customer Insight

3
Brand Positioning Brand Archetype

4
Customer Journey Brand Touchpoints

Brand identity guidelines

Logotype

Brand typefont

BITEL YELLOW
#FFF200

C      M      Y      K
0      0       100  0 

R      G      B
255  242  0

BITEL BLUE
#03558B

C      M      Y      K
100   75     25    0

R      G      B
5      85     140

BITEL TURQUOISE BLUE
#29BDBC

C      M      Y      K
70    0      31      0

R      G      B
41    189  188

BITEL LIGHT GRAY
#E6E7E8

C      M      Y      K
0      0       0      10 

R      G      B
230  230  230

WHITE
#FFFFFF

C      M      Y      K
0      0       0     0

R      G      B
255  255  255

Brand colors

Brand voice

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