BITEL
PERU
BITEL
PERU
A Better Vision for Everyones
For over a decade, Bitel has connected Peru — from the peaks of the Andes to the heart of the Amazon — bringing the power of telecommunications to communities everywhere.
Today, in partnership with PhamDtran, Bitel is reimagining its brand for a future where technology unlocks possibility for all.
We’re proud to help them spark new inspiration — not just for their earliest
customers, but for the next generation ready to discover what’s possible.
Designing for everyone requires a balance between modernity user-friendliness, and a consitent identity.
Brand development
Brand identity guidelines
Logotype
Brand typefont
BITEL YELLOW
#FFF200
C M Y K
0 0 100 0
R G B
255 242 0
BITEL BLUE
#03558B
C M Y K
100 75 25 0
R G B
5 85 140
BITEL TURQUOISE BLUE
#29BDBC
C M Y K
70 0 31 0
R G B
41 189 188
BITEL LIGHT GRAY
#E6E7E8
C M Y K
0 0 0 10
R G B
230 230 230
WHITE
#FFFFFF
C M Y K
0 0 0 0
R G B
255 255 255
Brand colors
Brand voice