BITEL
PERU
BrandDNA
A Better Vision for Everyones
For over a decade, Bitel has connected
Peru — from the peaks of the Andes to the heart of the Amazon — bringing the power of telecommunications to communities everywhere.
Today, in partnership with PhamDtran
Bitel is reimagining its brand for a future
where technology unlocks possibility for all.
We’re proud to help them spark new
inspiration — not just for their earliest
customers, but for the next generation
ready to discover what’s possible.
Designing for everyone requires
a balance between modernity
user-friendliness, and a consitent
identity.
Brand development
1
Market Overview Competitor Analysis
2
Customer Insight
3
Brand Positioning Brand Archetype
4
Customer Journey Brand Touchpoints
Brand identity guidelines
Logotype
Brand typefont
Brand colors
Brand voice
