This Branding Guidelines project began with a clear goal: to unify Safous’s identity and eliminate stylistic inconsistencies, reinforcing its presence in the global market.

We developed a cohesive system of logos — including ,the Brand Logo, Safous by IIJ, Safous Product and Safous+ — along with practical guidelines for consistent use across all channels, from digital to social.

These standards provide a strong foundation for maintaining brand clarity and coherence at every touchpoint.