JOBY
SAN FRANCISCO
JOBY is a San Francisco-based company
renowned for its innovative and portable
photography gear. Founded in 2005,
JOBY gained prominence with the
introduction of the GorillaPod—a flexible
tripod that allows users to wrap its legs
around various objects for versatile camera
positioning.
Joby — Brand Identity & Launch Toolkit Client: Joby
Joby partnered with PhamDtran to refresh its brand identity and launch a new product collection with greater visual impact. As a leader in mobile content creation gear, Joby needed a cohesive, compelling brand language that reflected both its creative spirit and commercial strength.
We delivered a complete toolkit including art direction, product imagery, brochures, hangtags, and POS materials. With a focus on simplicity, clarity, and flexibility, we also developed a comprehensive brand guideline and a new photography direction aligned with Joby’s creator-driven audience.
The result is a bold yet practical identity system that supports Joby’s growth, strengthens shelf presence, and connects with the next generation of content
creators.
Packaging system
Built for Cyclists.
Better for the Planet.
This Joby line is made for
eco-conscious riders. Sold through
bike shops, it features plastic-free
packaging made from Chaft paper
because performance and sustainability
should ride together.
Brand identity guidelines
Marketing communication
Retail poster
