LOWEPRO
SAN FRANCISCO
Capture Life
Lowepro’s philosophy is to empower photographers to “Capture Life” while respecting the planet. This is reflected in their focus on innovation, sustainability, and community – driven design.
A Legacy in Focus. A Future Reimagined. Lowepro has long been the trusted companion of storytellers, adventurers, and creators around the world. But even the most iconic brands need to evolve.
As Lowepro prepares for IPO, we’re guiding the brand through a new chapter—one rooted in clarity, purpose, and possibility.
We started by listening: to the brand, to its users, and to the changing world around it. From there, we uncovered its true Brand DNA—the spirit that’s always been there, now defined with intention.
Next, we built the foundation: a bold new brand guideline and a refreshed voice that speaks to both legacy and innovation.
Now, we’re reimagining every touchpoint—translating
strategy into design, and design into emotion.
Because Lowepro’s next adventure is just beginning—
and the story deserves to be unforgettable.
The Lowepro logo, featuring its iconic orange sun, has been in use since 1989. While its core symbol holds strong brand equity, we chose to preserve it—making only subtle refinements to the typography to modernize the look without losing its legacy.
Brand identity guidelines
Lowepro products icons
Marketing communication
