ACME MADE
SAN FRANCISCO
Mexx — Brand Transformation for Global Growth Client Mexx, Netherlands
Born in San Francisco in 2002, Acme Made has always stood at the intersection of design and protection—crafting lifestyle-driven gear for iPhones, iPads, laptops, and cameras, now found in over 35 countries. While the brand quietly grew in strength and reach, its voice didn’t keep pace. The products evolved; the story didn’t.
“What is your brand’s DNA?”
So we asked the question that changes everything:Because without a clear identity, even the best design is just decoration. Once we uncovered the heart of Acme Made—its purpose, personality, and the people it serves—everything clicked into place.
In less than a month, together, we defined the soul of the brand: its DNA, voice, and audience. From there, the future started to take shape—one bold
design at a time.
Packaging system
The preferred version
is the black square on a
white background
The logotype colors
Square shape in 100% black
Acme Made type in white
San Francisco type in 40% black
Marketing communication
San Francisco Inspired
Born in the grit and glow of San Francisco, our gear was shaped by the city’s originals— creators, rule-breakers, and big-thinkers who move fast, dream loud, and expect their tools to keep up. So we built protection with edge: smart, sleek, and tough enough to handle the ride. With this campaign, we spotlight the soul of the city—the most creative, yet unsung individuals who make San Francisco pulse with possibility.
Products campaign
