DAI NAM THAI Y VIEN
HANOI. VIETNAM
DNTYV – A Fusion of Imperial Heritage and Modern Sophistication
Client: DNTYV
Scope: Brand Strategy, Visual Identity, Interior Design, Packaging, Digital & Web Design
Challenge
DNTYV sought to reintroduce the lost art of imperial tea—once reserved for the Nguyễn dynasty’s royal court—to a modern audience. The brand needed to reflect the richness of tradition while feeling relevant and aspirational for today’s consumers.
Approach
PhamDtran took a holistic approach, developing a comprehensive brand identity that honors the heritage of Vietnamese tea culture while embracing contemporary living. Drawing inspiration from the ceremonial aesthetics of the Nguyễn dynasty, the studio reimagined these historical elements through a modern lens.
Outcome
The result is a cohesive identity system spanning interior design, packaging, digital touchpoints, and web. Every element—from typography to color, graphics, and logotype—strikes a refined balance between imperial heritage and modern living. DNTYV emerges as a sophisticated, forward-looking brand rooted in tradition.
Packaging system
Tea & Oil packaging
Retail display
DNTYV retail, Hue
Product design
Communication
Website
HR, Facebook advertising
