JOBY
SAN FRANCISCO
JOBY is a San Francisco-based company renowned for its innovative and portable photography gear. Founded in 2005, JOBY gained prominence with the introduction of the GorillaPod—a flexible tripod that allows users to wrap its legs around various objects for versatile camera positioning.
Joby — Brand Identity & Launch Toolkit
Client: Joby
Joby partnered with PhamDtran to refresh its brand identity and launch a new product collection with greater visual impact. As a leader in mobile content creation gear, Joby needed a cohesive, compelling brand language that reflected both its creative spirit and commercial strength.
We delivered a complete toolkit including art direction, product imagery, brochures, hangtags, and POS materials. With a focus on simplicity, clarity, and flexibility, we also developed a comprehensive brand guideline and a new photography direction aligned with Joby’s creator-driven audience.
The result is a bold yet practical identity system that supports Joby’s growth, strengthens shelf presence, and connects with the next generation of content creators.
JOBY is a San Francisco-based company renowned for its innovative and portable photography gear. Founded in 2005, JOBY gained prominence with the introduction of the GorillaPod—a flexible tripod that allows users to wrap its legs around various objects for versatile camera positioning.
Joby — Brand Identity & Launch Toolkit
Client: Joby
Joby partnered with PhamDtran to refresh its brand identity and launch a new product collection with greater visual impact. As a leader in mobile content creation gear, Joby needed a cohesive, compelling brand language that reflected both its creative spirit and commercial strength.
We delivered a complete toolkit including art direction, product imagery, brochures, hangtags, and POS materials. With a focus on simplicity, clarity, and flexibility, we also developed a comprehensive brand guideline and a new photography direction aligned with Joby’s creator-driven audience.
The result is a bold yet practical identity system that supports Joby’s growth, strengthens shelf presence, and connects with the next generation of content creators.
Packaging system
Built for Cyclists.
Better for the Planet.
This Joby line is made for
eco-conscious riders. Sold through bike shops, it features plastic-free packaging made from Chaft paper because performance and sustainability should ride together.
Built for Cyclists.
Better for the Planet.
This Joby line is made for eco-conscious riders.
Sold through bike shops, it features plastic-free packaging made from Chaft paper because performance and sustainability should ride together.
Built for Cyclists.
Better for the Planet.
This Joby line is made for
eco-conscious riders.
Sold through bike shops, it features plastic-free packaging made from Chaft paper because performance and sustainability should ride together.
Marketing communication
Retail poster
