UNITED COLORS OF BENETTON
ITALY FASHION BRAND
The “Face” campaign by Benetton is part of the brand’s long history of provocative, socially conscious advertising, Benetton has run this campaigns that focus on faces to emphasize themes like diversity, identity, and social justice.
9000 portraits of ordinary people across the globe. The Faces reveals the DNA of the beauty of the future: young men and women of every nationality, an atlas of harmony and grace which goes beyond the commonplace and ethnicdifferences.
Retail sign system
Benetton unveiled its first 15
Mega Benetton store in Europe.
We launched a global rollout of over
2,000 unique faces across more than
4,000 stores worldwide, celebrating
diversity and human connection.
Today, the Benetton Group is present
in 120 countries around the world.
Brand Identity Guidelines
Together with Massimo Vignelli we developed a modular identity system that could be applied across thousands of stores, packaging types, and media formats. This efficiency was key for Benetton’s operational and brand coherence.
Benetton Sportsystem. Corporate Identity Manual
Benetton Licensing. Product design
Benetton Condom packaging.
Benetton bed & bath
Benetton tableware & Rosenthal, Germany
Licensing products
